Email Copy
-
Promotional Email
-
Lead Nurturing Email
Promo Email
CLIENT: Smootheru Skincare*
CONTENT: Promotional email for a holiday sale + five potential subject lines.
TARGET AUDIENCE: Most-aware and recurring customers, gen z and millennial women.
OBJECTIVE: Drive traffic to Smootheru’s website and maximize coupon code usage. Encourage larger orders ($60+) with a free gift incentive. Highlight that the sale ends January 1st.
*Done for The Creative Copywriting Academy
Lead Nurturing Email
CLIENT: Smootheru Skincare*
CONTENT: Survey results from a lead-nurturing email campaign + five potential subject lines.
TARGET AUDIENCE: Problem-aware, gen z and millennial women.
OBJECTIVE: Deliver a personalized, educational, and supportive email to users who completed Smootheru’s skin type quiz. Guide recipients through a tailored skincare routine while building trust, encouraging product usage, and reinforcing Smootheru as a caring, expert brand.
*Done for The Creative Copywriting Academy
