Email Copy
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Promotional Email
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Lead Nurturing Email
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Subject Lines
Promo Email
Below is a holiday sales email targeted at the most aware recipients (or recurring customers). Objectives included:
Keeping sentences short and snappy, making the email an easy read.
Boldening keywords to help skimmers retain the most crucial info.
Adding FOMO to the CTA, pushing readers to take advantage before the sale ends.
*Done for The Creative Copywriting Academy
Lead Nurturing Email
Below are survey results as a part of a lead nurturing email campaign. The focus is to provide leads with a personalized skincare routine with the brand’s products. Objectives included:
Creating trust between leads and the brand in the email’s intro.
Guiding readers through the levels of awareness.
From the Problem Aware (“This survey says I have really dry skin…”)
To the Most Aware (“These links will take me to the skincare I need!”)
Formatting critical info in bold to help skimmers.
Seamlessly incorporating product links into the routine steps.
*Done for The Creative Copywriting Academy
Subject Lines
I write about five subject lines per email, utilizing a variety of concepts (FOMO, questions, pain points etc). This gives clients several options to choose from.
*Done for The Creative Copywriting Academy