Seaside View Core Pages

Below are core web pages for a seafood restaurant on the English coast. This includes their:

Homepage
Service page
About page
Contact page

I wanted to highlight three of the restaurant’s unique selling points: promising the freshest seafood, presenting scenic seaside views, and promoting exemplary fishing ethics.

This, alongside a sincere and cordial brand voice, creates an inviting atmosphere that respects both the patrons and the food they’re served.

*Done for The Creative Copywriting Academy

Audible Landing Page

Below is a rewrite for an Audible landing page that offers a free audiobook on sign-up.

I wanted to evoke how a good audiobook can suck you in, throwing listeners into an epic story as they perform the most mundane and everyday tasks.

Along with a hint of customer retention (‘27 million others’) and a playful CTA (‘happily ever after is just a click away’), this page’s whimsical and adventurous tone inspires leads to clickthrough.

*Done for The Creative Copywriting Academy

Netflix Landing Page

Below is a Netflix landing page that pushes a free trial subscription. This page is intended to be published around the busy holiday season, enticing leads with easy access to the Netflix catalog while traveling.

Objectives included:

Clearly laying out features (e.g. streaming from multiple devices, offline downloads, etc.)
Including the keywords ‘free one-week trial’ and ‘Netflix mobile streaming’.
Communicating that the deal ends in the New Year (pushing FOMO).
Inserting customer retention and testimonials (‘280 million users’ and namedropping CNet + Forbes).